Love yourself with delicious lingerie from plaisir
A NEW DIRECTION FOR ULSØ DESIGN
The company was taken over in 1992 by Bodil and Lone Ulsø, who are the daughters of Eva and Knud Ulsø. The sisters were not inexperienced in the field, but had to go through a number of different challenges right from the start.
A changing market where companies, both large and small, had to find cheaper labor to survive the increasing competition meant that the already small company would become even smaller as all production was outsourced.
Furthermore, in 1997, Ulsø Design was able to present something completely new. A completely new direction for the company. They had chosen to focus on lingerie in large sizes, but still with the same sense of comfort and quality, just for a wider audience. In the picture above, Bodil Ulsø presents their latest creation to the local newspaper.
NEWS IN THE PORTFOLIO
The next step for PLAISIR, as the brand came to be called, was now to start producing swimwear. On the left is a picture of some of the earliest models that were presented on the stand at Copenhagen Fashion Week.