PIPEDA Privacy Policy

Privacy Policy

Our Privacy Policy was last updated on August 31, 2023.

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy was generated by TermsFeed PIPEDA Privacy Policy Template .

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in the singular or in the plural.


For the purposes of this Privacy Policy:

  • "Account" means a unique account created for You to access our Service or parts of our Service.

  • "Company" (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to PLAISIR

  • "Country" refers to Denmark.

  • "Cookies" are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • "Device" means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • "Personal Data" is any information that relates to an identified or identifiable individual.

  • "Service" refers to the Website.

  • "Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • "Website" refers to PLAISIR, accessible from https://www.plaisir.dk

  • "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Telephone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (eg IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary/Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

  • Tracking and Performance Cookies

    Type: Persistent Cookies

    Administered by: Third-Parties

    Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service , including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that You have already purchased or inquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes : We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, for payment processing, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent : We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obliged to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (eg a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By visiting this page on our website: https://www.plaisir.dk
  • By sending us an email: tu@ulso.dk




The company Ulsø Design was created by Christian Ulsø in 1952. Christian and his wife Mette Ulsø originally manufactured chemises in their own basement. However, the couple had to realize that they had to expand production to keep up with the demand for Ulsø Design's products.


The physical lingerie factory, where Ulsø Design also has an office to this day, was built in 1960. At that time, all production was moved from Mette and Christian's basement to the new factory on Linde allé in Ikast. Helping to build the factory was Mette and Christian's son-in-law Knud Larsen. Knud Larsen's wife, Christian and Mette's youngest daughter, Eva Ulsø, would later take over the company Ulsø Design.



When the company was taken over by Eva and Knud Ulsø Larsen, there was too much demand for the company to handle production alone at the factory in Ikast. Therefore, a number of home sewing machines were assigned to Ulsø Design. Every day, Eva Ulsø would drive around the city to gather the day's finished products together and transport them home to the factory, from where they would be quality checked and sent out to the dealers. In the picture, Eva Ulsø can be seen busy at her sewing machine.


In 1973, Ulsø Design was taken over by Eva and Knud Ulsø Larsen, where production was expanded and the range also came to include lingerie and nightwear. The picture on the left shows Knud Ulsø, who is being trained in bookkeeping by his father-in-law and former owner; Kristian Ulsø.

Everyday life at the factory was full of creativity, productivity and, not least, laughter. Ulsø Design has always valued a mutually close and positive relationship between owners and employees very highly. In the picture on the left, owner Mette Ulsø can be seen sharing tips and tricks with a couple of the sy girls.


Even before the production of Ulsø Design's products was completely outsourced, the company was noted for its small size and staff with a close relationship between owners and employees. On the left is a picture from the local newspaper where the advantages and disadvantages of the company's small size are discussed.


The picture shows a clipping from the Danish newspaper BT, where some of the smartest lingerie models of the time are shown. At this time, red was the number 1 fashion color, and of course Ulsø Design was on the beat with the latest trends. Note here that the phone number was the same then as the one you can call (them) on today!


The reason why Ulsø Design suddenly found itself in the middle of a media storm is because Crown Prince Frederik dated underwear model Katja Storkholm in the late 90s. Katja worked for Ulsø Design for a number of years, and the pictures of her in lingerie were suddenly of great interest in the colored magazines. However, Bodil Ulsø has explained that no photos of Katja Storkholm were handed over and that Katja was also a pleasure to work with and fantastically beautiful.



The company was taken over in 1992 by Bodil and Lone Ulsø, who are the daughters of Eva and Knud Ulsø. The sisters were not inexperienced in the field, but had to go through a number of different challenges right from the start.

A changing market where companies, both large and small, had to find cheaper labor to survive the increasing competition meant that the already small company would become even smaller as all production was outsourced.

Furthermore, in 1997, Ulsø Design was able to present something completely new. A completely new direction for the company. They had chosen to focus on lingerie in large sizes, but still with the same sense of comfort and quality, just for a wider audience. In the picture above, Bodil Ulsø presents their latest creation to the local newspaper.


On the right is the old Ulsø Design Logo, which was used right up until the mid-90s, when it was replaced by the PLAISIR logo, which represents the brand on the national and international market to this day.



The next step for PLAISIR, as the brand came to be called, was now to start producing swimwear. On the left is a picture of some of the earliest models that were presented on the stand at Copenhagen Fashion Week.



The picture shows Bodil and Lone Ulsø, the two owners of PLAISIR, with their mother and former owner, Eva Ulsø



Eva Ulsø, who is the 3rd generation in the family business, turns 90. While many have long enjoyed their retirement at the age of 90, Eva probably showed up at work every morning to receive porters, employees and ensure that the company was bright, warm and welcoming to enter.

A few articles came out of this, in connection with the 2nd generation rounding the sharp corner.


Many shippers, suppliers and customers that Ulsø Design has collaborated with over time still swing by for a cup of coffee to this day.



The 4th generation joins the family business in 2019 and brings new initiatives with it. The warehouse must be digitized and the order process must be made easier for PLAISIR's customers.
A new direction for an old company.



70 years after the first skirts were sewn and sold, the small business is still thriving. Still in the same premises and with the same family as engine. And we hope and work hard to be allowed to continue producing underwear for at least another 70 years.